One of the business lines in Indonesia that has developed quite well is the handicraft business. This is due to the abundant natural wealth and cultural diversity of the many tribes in Indonesia. With so many handicraft products also made primarily in several areas such as tourism and major cities in Indonesia. This is what then encouraged many parties to try this one business opportunity.
But of course developing a handicraft business is not always as easy as we imagine. Of course there are challenges and also special obstacles in developing this business. And here are some successful tips that we can apply when we want to develop a handicraft business.
1. Always Prioritize Innovation
In running a handicraft business, innovation is certainly a fixed price that we must prioritize in developing our handicraft products. Without innovation, we will find it difficult to compete not only with similar handicraft products even with handicraft products originating from abroad.
The handicraft business people are obliged to always be ready to compete in creating new innovations that did not even exist before. Regarding what kind of innovation we can make, we can start from the types of handicraft materials, shapes, sizes and even the quality and marketing strategies that are carried out. These innovations will be very meaningful, especially when free market competition has become more open as it is today.
Other tips that are now also increasingly considered are related to the packaging of handicraft products. With the market opening not only inside but also abroad, handicraft products which are packaged in more attractive and professional packaging will certainly increase the selling price of the product.
2. Raise Regional Potential
The second tip that we can apply when developing a handicraft business is to elevate the potential that exists in the environment around us. Many success stories from the handicraft business start from the foresight of seeing the potential that is around. Not infrequently also, precisely from natural wealth or cultural ideas in the environment where we live can be a high selling value in the eyes of consumers.
The reason why we can raise the potential of the region in the handicraft business is, the first is about the uniqueness and unique values that are brought in the product. Every region in Indonesia is known for its rich culture and traditions. This is what is sometimes hunted by local and foreign tourists visiting an area.
The second advantage is that, by developing distinctive craft products, we have the opportunity to market these products outside the region. Even if the handicraft products that we develop are truly unique and have never been found before, it will certainly be easier to create an independent market niche that will bring greater profits.
3. Continue to Expand Insight
Almost the same as other business lines, for you crafters are also obliged to keep on updating their knowledge and business networks so they don’t compete with other business actors. And specifically for handicraft entrepreneurs, generally insights and networks can be built through the community of fellow craftsmen.
This kind of craftsman community can be in the local scope or maybe in a wider area. And usually the craftsmen group routinely holds meetings or training to improve the ability of its members in various fields. Mainly for marketing, with the increasing number of facilities ranging from offline marketing such as bazaars and art exhibitions to online through websites and social media, of course it is very important for the progress of our business.
Some of the tips above, we can apply so that the handicraft business that we develop can be successful. Especially for small businesses or SMEs, hopefully it can be useful information for mutual success.