Do you know when you create something, like a dessert for lunch, for example, and everyone appreciates the dish, compliments it, and do you notice the satisfaction on the faces of the guests?

In addition to making anyone proud, it also encourages new experiences: you will be motivated to try new recipes, watch videos and even take cooking classes.

The appreciation of artisan processes – whether in the creation of a dessert or a sculpture – is very powerful, has a direct and profound impact on the creator, who put there his knowledge, skills, his hands, his essence.


The craft processes involve and demand a lot of the maker, because the creation depends only on him.

Unlike serial and industrialized productions, where a machine (or even a professional) only repeats certain commands and patterns, manual making is fluid and changeable, just like a human being.

It is possible to draw two lines that feed back.

  1. Craft processes give the opportunity to exercise all their creative power. You can use your hands to experiment, build, express and communicate. To do this, it is inevitable that there is a delivery from the maker. Both the path taken and the end result sensitize the craftsman to value both his creations and those of others.

Thus, the very form of consumption ends up changing, because the artists are aware of the resources used in productions, know the potential that is in discarded items, have a sustainable look at that work done.

  1. The reverse is also true: the appreciation of creations encourages craft processes. As we mentioned in the introduction of this post, upon receiving support, there is an encouragement to continue with craft processes. And it is not always easy to delve into the universe of hand-making, as it involves challenges that are not always so obvious at first glance, such as self-discovery, recognition of weaknesses, development of strengths and other subtle places we are touched.


The market is constantly evolving as it accompanies society. With the depletion of natural resources, garbage accumulation and economic crises, manual making is gaining more space within various sectors.

Craft products address these concerns and yet ensure personalization, exclusivity and authenticity, something that today’s generations have sought, especially in a world so full of information.

Local fairs and markets, collaborative shops, artisan collectives and online businesses are some of the examples of sales formats that stand out from the traditional and industrial markets.

Here in Brazil, we can cite some examples of initiatives that brought a differential to the market:

  • Tucum Brazil: markets indigenous art and handicrafts of different ethnicities. The idea is to connect urban peoples with the so-called “forest peoples” and combining tradition with contemporaneity. Works include fashion artifacts, utensils, sculptures, pipes and more.
  • Re-clothing: The slogan “Clothing made of clothing” sums up the idea of ​​the brand. The pieces are made with patchwork, fabric roll ends and defective clothing. In addition, there are still social projects, workshops, lectures and partnerships with other companies focusing on the issue of waste consumption and reuse.
  • Fellicia: Decoration objects made from natural fibers. The handicraft is combined with a social initiative that trains and helps Sergipe artisans.

From handicrafts to works of art: how to create a sustainable and valued work model

A common thread between the mentioned initiatives and many existing ones is the concern not only with the craft process and the end result, but also with the involvement of the makers, artists and artisans.

This leads to individual development, enabling them professionally and personally.

In addition, the focus is not only on the production of parts, but also on the dissemination of sustainability and appreciation of manual making, with workshops, lectures and various projects for the community.

To raise awareness about new forms of consumption and production, it is necessary to expand the perception of what a work is.

Consider the raw material, its path to reach the hands of artisans, the process of creation and, furthermore, the immaterial value behind each piece: ancestral knowledge, tradition, time, individual essence, sense of community, etc.

Some initiatives worth knowing:

  • Rosenbaum – we transform : presents different projects that combine design, art and crafts in different parts of Brazil and the world.
  • Artesol – Solidarity Crafts: helps in the creation and structuring of productive groups and enterprises, offers consultancy and promotes workshops, exhibitions, etc.
  • Instituto-e: Its goal is to create a sustainable development network, supporting, connecting and disseminating creative sustainability groups and practices.

The power to create a sustainable world is literally in our hands. How about knowing more about all the potential creators you have? Download our free eBook Why work with your hands ?