Craft Concept

Craftsmanship is the art and works of artisans. A craftsman, on the other hand , is the person who does manual work without resorting to machines or automated processes. No two pieces of crafts are exactly alike. Examples: “When we went to the North, I bought several typical handicrafts”, “My aunt offered me handicrafts from Peru to decorate my apartment”, “Most of the local population lives on handicrafts”. That said, handicrafts can be defined as opposed to industrial or serial production. The work of artisans implies the implementation of various manual techniques. Craftsmanship is part of the traditional culture of the peoples, since its origins date back to pre-industrial times. Thousands of years ago, there were already handicrafts made with various materials. Crafts can have an aesthetic purpose (eg, a decorative painting), ritual (a mask) or functional (a watering vessel) purpose. Its elaboration combines design with art.

Today, handicrafts must compete with industrial products that often seek to mimic their appearance. The main advantage of industrial products is its low cost by the fact that they are manufactured in series. Handicrafts are usually marketed directly (between the craftsman and the buyer) or through small markets or fairs. When developing each piece by hand, it is difficult to achieve the level of production needed to reach large stores or supermarket chains. Artisan’s Law: Craftsmanship is a profession! According to the Brazilian Institute of Geography and Statistics (IBGE), 8.5 million Brazilians live on handicrafts and customization and move 50 billion reais annually.

The law defines the artisan profession as “the exercise of predominantly manual activity, which may be aided by tools and other equipment, provided that they aim to ensure quality, safety and, where appropriate, compliance with official standards applicable to the product”, or That is, people who use large-scale production machines cannot fall into this category, ensuring exclusive rights to those who work in handicrafts. The law also allows the allocation of credit lines, so professionals will be easier to finance the marketing of production, the purchase of raw materials and equipment to start, develop and even expand their business.

The artisan must be identified by the National Artisan’s Card, valid throughout the national territory for at least one year, and can only be renewed with proof of contributions to Social Security. Finally, the law defines the creation of a Federal Technical Craft School to professionalize artisans and provide education that can guide them in improving their production techniques and processes. If you have any questions, watch the video reading commented on the Law of Craftsman that André Gibran prepared, check here .